Four Tech Trends That Help Consumers Power Their Passions
According to Co-Founder and Executive Creative Director, Aaron Harvey, today’s consumers edit out the nonessential and design their schedules to support the pursuit of their passions. To target the new consumer, brands need to take advantage of technology that powers products and services that align with this lifestyle. Read more insight on 2016’s top tech trends as defined by Ready Set Rocket and our partners at Interbrand.
“According to Aaron Harvey, partner and Executive Creative Director of Ready Set Rocket, today consumers are ‘choosing to edit out the nonessential and design their…schedules to better support the pursuit of their passions.’ If you want to sell to these consumers, says Harvey, you need to take advantage of technology that “powers products and services that align with this lifestyle.”