The National Association for Multi-Ethnicity in Communications (NAMIC) has awarded RSR and Univision Communications Inc. a 2014 Excellence in Multicultural Marketing Awards (EMMA) Gold in the category of Marketing Tactics – Digital for our Univision Contigo efforts.
Univision tasked RSR to launch its social responsibility program. The progressive, user-friendly platform focuses on empowering US Hispanics and provides them with useful tools for enhancing their lives through education, citizenship, financial planning and health in one central location — any time, anywhere. Users are asked to take action by educating, pledging or planning for major life milestones and decisions. Contigo is supported by major TV and radio PSAs as well as events.
Many thanks to NAMIC for the recognition. And a big round of applause for our client and team for turning a brilliant idea into an award-winning platform!