We’re beyond thrilled to announce that Kitty Tsang, lead strategist, has made Partner. Kitty began her career as a marketing intern with Ready Set Rocket in 2012. Since then, she has grown to lead digital strategy for brands including Michael Kors, American Museum of Natural History and Blackstone.
“Over the past 8 years, Kitty has grown into a true industry leader, bringing deep expertise in digital marketing, analytics and media to clients across industry verticals,” says Alex Lirtsman, Co-Founder and Chief Strategist.
Partner Lauren Bello adds, “Kitty is the embodiment of everything RSR stands for… She’s been a driving force behind the growth of our strategic capabilities, and has made her mark on the businesses of countless clients. I have no doubt her unique perspectives will bring a tremendous amount of value to the partnership.”
With this new assignment, Kitty will further strengthen and scale the agency’s data and digital marketing capabilities.
“As fast as the industry changes, it’s important we don’t lose sight of what matters most: making human connections between brands and people. In my role, I’ll continue to keep accelerating the relationship between data, strategy and the customer experience,” shares Tsang.
Congratulations to you, Kitty! We are proud of, and grateful for, your accomplishments, team leadership, and unrelenting drive.