To kick-off Mental Health Awareness Month, the Made of Millions Foundation — a 501c3 cofounded by agency partner, Aaron Harvey — launched its #DearManager campaign focused on workplace mental health. In partnership with the 4A’s, the campaign seeks to raise awareness around mental health challenges faced at work, and encourage employees to serve as advocates within their companies.
Throughout May, the nonprofit will be sparking on and offline conversation through events in NYC and Toronto, a portrait series featuring employees in the NYC area, social media Live Q&As with advocates, OOH posters, and a campaign landing page that encourages users to download their Beautiful Brains guide — a six-step manual that helps businesses implement progressive mental health policies.
We’re building a people led movement to reform mental health. The days of consultants targeting HR groups are over. Real change will require employee demand and executive response.