In recent years, it’s become more and more apparent that beautiful is a boon for business. A visually pleasing design is a crucial component in making a good first impression when trying to land a new customer. In a recent article in BusinessNewsDaily, Our Creative Director, Cole Sletten, explores the importance of a well-designed brand presence in an increasingly competitive and visually stunning field.
“You might have a great story to tell, but no one’s going to want to read your ‘About’ page or explore your social media posts if you don’t present people with strong visuals right off the bat. Why do visual elements work so well? Cole Sletten, creative director at digital branding agency Ready Set Rocket, said it’s because they work fast.
“In a culture of information overload, diminishing attention spans and TL;DR (too long; didn’t read), an image can communicate even complex messages quickly, concisely and memorably,” Sletten said. “It’s this same drive for fast consumption that has evolved the Internet from its text-centric roots into an image- and increasingly video-centric medium as well.”