Ready Set Rocket’s Co-founder and Chief Strategist Alex Lirtsman shares his insights on virtual reality in new CRM Magazine article “Facebook Gets Real about Virtual Reality.”

According to futurists and innovative marketers, 2015 could be the year VR becomes a worthwhile marketing channel. Lirtsman weighs in:

“VR is the ultimate tool for customer engagement, and it’s light-years ahead of any current brand engagement touch points. It’s the ultimate way a car company can showcase their latest car, a retailer can provide a view of their Fashion Week event, a travel destination can showcase activities, or any advertiser can truly take a thirty-second spot to the next level.”

To read the full article, head here.

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