RSR’s work for Univision’s “Hispanic Vote” received 1st Place in the 2012 NAMIC Excellence in Marketing Awards for best Case Study & Campaign category.
This prestigious award recognizes the digital strategy and creative efforts we developed to position Univision as the media resource for the Hispanic vote media buyer.
Driving relevant media buyers through ads, organic search and email marketing programs, our interactive content marketing strategy combined mainstream and social news with Univision’s proprietary content to drive engagement and organic sharing. The strategy positioned Univision as the go-to resource for all political media buys by offering information and insights on the Hispanic voter landscape.
Leveraging census data, video, recommended reading and custom infographics, the strategy focused on curated content and sharing opportunities to expose critical data regarding the Hispanic vote. The result was a relevant and meaningful experience for media buyers to not only learn about Univision’s reach but also find updated and fresh content about the Hispanic voter landscape. The result of our strategy? More engaged visitors and higher conversions than visitors to other parts of the Univision site. Some successes included:
- 175% higher goal conversion than visitors to rest of site
- 750% more likely to download a whitepaper than other site visitors
- 445% more likely to share articles on Facebook
- 35% more media kits downloaded
Past winners of this award include CNN and BET. Entries were evaluated on elements such as sound and innovative strategy, strength of creative execution against the strategy, evaluations of strategy, and implementation and results. We are proud to have our work & digital strategy recognized and to have worked with such a fantastic team at Univsion to make it happen.
Pictured above, left to right: Chiqui Cartagena, Vice President Corporate Marketing at Univision, Aaron Harvey, Engagement Director & Partner at Ready Set Rocket and Jennifer Weeks, Corporate Marketing Manager at Univision.