Senior Digital Strategist

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Department

Strategy

Role Type

Full Time

Location

New York

Who We Are

We’re a data-driven agency on a mission to forge a better future. We create connected experiences to help brands navigate the pace of change in today’s modern world. From our pioneering work with some of the world’s most renowned brands to our focus on wellness in the workplace, we empower good people to make great things.

At a time when everything is moving at a rapid pace, we cull together data, design, and media to help brands navigate the sea of change. Whether we’re building human-centric solutions to brand challenges or making strides to advance mental healthcare in the modern workforce, we’re here to make good work that moves the needle.

We’re a small but mighty team, driven by passion and purpose. A full-service agency set on shaking up the status quo. Our values of wellness in the workplace have won us Ad Age’s Gold Award for Small Agency of the Year, Culture (2018), and our team of digital marketers, designers, writers and planners work collaboratively across a range of disciplines. We’re smart, agile, accessible—a family of fearless leaders looking to inspire change. Join us as we create a new world together.

Your Responsibilities

  • Research and uncover insights for client goals and objectives during planning phases
  • Develop the tactical digital marketing strategy relevant to various client business models
  • Utilize cross-department resources through the entire marketing deliverable cycle including initial planning, implementation, monitoring, optimization, analysis and reporting
  • Interact with clients via conference calls, email and face-to-face meetings to facilitate client deliverables and marketing meetings
  • Drive consumer insights across a range of clients and industries to spot trends and opportunities for our clients
  • Provide analysis of results and optimization ideas to Account and Marketing team in order to grow accounts and improve client goals
  • Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect client accounts

Our Desired Skills & Experience

  • At least 2 years of digital agency experience working with Fortune 500 companies
  • At least 3 years of direct experience in crafting digital strategy decks and providing digital strategy consulting to clients
  • At least 5 years of overall digital marketing experience
  • Expert level knowledge of website strategy
  • Expert level knowledge of web and social analytics
  • Strong data analysis skills and a passion to drive program performance; fluency with performance metrics and ROI analysis
  • Experience with channel marketing and media mix modeling (Earned, Owned, Paid)
  • Highly quantitative, metrics-driven professional with creative sense of holistic marketing campaigns
  • Ability to meet deadlines with accuracy and minimum supervision
  • Superb written and communications skills
  • Comfortable and confident acting as a product owner
  • Professional, friendly demeanor with extremely strong organizational skills and high attention to detail
  • Advanced Excel and SQL experience preferred
  • BA/BS in Business, Marketing, Communication or related field preferred