B2B Digital Marketing Case StudyPlay Video
Univision’s ongoing challenge is to position and communicate the value, size and spending power of the unduplicated Hispanic audience. Our long-term engagement with Univision initially began when they approached us to determine a meaningful way to showcase 2010 US census data that could illustrate the rise of the Hispanic consumer.
Rather than provide a one-off solution, we took a look at the bigger picture and determined opportunities that would impact the brand’s overall digital presence. Through B2B digital marketing, we expanded Univision’s digital footprint, increased B2B offerings and helped them reach key advertisers, marketers and brands.
As part of our comprehensive, strategic solutions, we developed an award-winning digital platform to launch campaigns and serve as a foundation for communication online and offline.
To further educate stakeholders, we utilized demographic data visualization to promote the power of the Hispanic vote, integrated visual storytelling through motion graphics, leveraged digital tools to transform events like Upfront into immersive experiences and enabled relationship building through a CRM program.
Ready Set Rocket has become Univision’s go-to strategic partner. All of our efforts are evaluated through ongoing strategic optimization and analytical measurement of results. Over time, we have connected Univision to more partners than ever before. The platform has won numerous notable awards including OMMA, EMMA, FAXIES, W3 and others.