Michael Kors

Tumblr Strategy & Relaunch Case Study

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Challenge

As an extension of our ongoing strategic partnership with Michael Kors, Ready Set Rocket was challenged to align the brand with Tumblr’s younger audience native to the platform. The brand sought to build awareness around their expanding line of watches.

Solution

Based on the idea that the purchase of a watch could turn a first-time customer into a lifelong brand loyalist, we developed a brand strategy that showcased watches as fashion to build brand equity among a younger demographic.

We transformed Perfect Timing into a visually immersive extension of the brand’s story. Through carefully curated product and lifestyle imagery, video and animated GIFs, we brought the Michael Kors watch front and center.

To encourage engagement, we asked users to share their style and created an elegant way to showcase user generated content. And we seamlessly integrated eCommerce with custom shoppable images that turned aspirations into reality with just a few taps.

Results

Perfect Timing became just one channel among a mix of social properties that we continuously analyze and optimize to drive awareness, engagement and sales.

Up Next: Mankind