Ann Taylor

Social Strategy Case Study

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Challenge

Ann Taylor turned to Ready Set Rocket to help them shift brand perception among a fashion-forward millennial audience.

Solution

By digging into trends and relevant conversations, we defined opportunities to reach and activate a new target demo. Informed by content strategy, we developed a fresh narrative that made millennials listen and engage across social channels.

Targeting relevant keywords, we introduced Ann Taylor to a new audience that was searching for outfit inspiration. We launched the blog Look Both Ways to serve as the main hub for on-trend editorial and promotional content. And to increase share of voice, we engaged fashion followers with stop-motion videos, how-to’s, infographics and more showcasing the versatility of the brand’s clothing and accessories.

Our engagement over time has spanned a spectrum of services including content strategy and creation, multi-channel digital marketing and online customer service. And we continuously monitor and analyze performance results to ensure our efforts influence the eCommerce conversion funnel.

Results

Through meaningful content, we effectively connected millennials to Ann Taylor and elevated the brand to top of mind when shopping for affordable, trendy wardrobe pieces. Better yet, we turned browsers into buyers.

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