We Partnered with Interbrand, Facebook and NYSE to Launch Breakthrough Brands
Do you know of or work for a brand that’s about to take off? Ready Set Rocket, in partnership with Interbrand, Facebook and the New York Stock Exchange, has launched Breakthrough Brands, a new initiative to recognize and celebrate the next generation of startups, upstarts, challengers and innovators. This inaugural report will give innovative companies the credit that they deserve.
Here’s the criteria:
- Be no older than 5-7 years
- Be changing or impacting a category with new thinking
- Present a unique business model, one that challenges the traditional way of doing things
- Tap into consumer behaviors in an entirely new and unexpected way
- Be developing a new technology, product or service that people didn’t realize they really needed and wanted
- Be growing quickly, with rapid rate of adoption
- Understand the value of brand, and manage it well
- And are:
- Anywhere in the world, particularly in emerging markets, and may not have a global footprint
- Not necessarily a technology brand
To learn more about the report or make a nomination, visit www.interbrandbreakthroughbrands.com.