Inspirational Latinas

October 1 2012 Press

In our year-over-year partnership with Procter & Gamble and Meredith Corporation’s leading Hispanic magazine Siempre Mujer, we’ve relaunched the annual “Siempre Inspiran” campaign that celebrates inspiration and authentic beauty through a highly engaged and targeted cross-media effort.

The annual Siempre Inpsiran contest extends the legs of a traditional media buy by entering the social sphere. Arming Hispanic women with multiple share opportunities, Procter & Gamble is able to connect brands like Pantene & COVERGIRL with the Spanish-speaking Hispanic female audience in an authentic, grassroots manner.

 

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