A common theme that emerges from traditional marketers is how to relay their marketing know-how to the digital world. The time has passed that a simple Facebook page or display ad buy cuts it. Marketers know they need to be savvier — more strategic, more holistic and able to prove success.
However, they don’t always know how to do that in the digital space. To that tune, I recently flew down to DC to present insights on how to Drive Digital Marketing Success with Analytics to the Direct Marketing Association of Washington.
I was able to spend the afternoon with some great marketers sharing insights on best practices of analytics and online marketing.
Brief highlights from our discussion: