Community voting for SxSW has officially opened, and Ready Set Rocket needs your help to get on the 2017 stage. As an agency, we submitted a total of 5 entries that cover a range of topics: mental health, digital design, cultural marketing, and more. We’ve included the full list with links below.
Voting is super easy, just click on one of the links below, sign in or make an account (it should only take a second), and then hit the thumbs up symbol next to each title. If you feel inclined, share the links with friends. Thanks in advance for your support. For more information on our proposed topics, read on.
It’s Here: The Tech Future of Mental Health
Speakers: Co-founder Aaron Harvey and mental health author/activist Rose Bretécher
Description: 3 years ago, Rose Bretécher took a leap of faith and published an article unveiling her battle with mental illness to the world. Its impact was huge. Thanks to social media and modern technology, fellow sufferer, Aaron Harvey, found Rose’s article a world away and when he needed it most. They connected, and over the course of the next 2 years, aided one another in personal advocacy projects. Now, they are working to expand this movement, urging international creators to come together and take the same risks they did in order to make a difference. Rose and Aaron will talk about their current achievements in the mental health space and where technology is taking the movement next.
What Is “Good” Digital Design?
Speakers: Creative Director Cole Sletten and Art Director Anastasia Kuznetstova
Description: It’s common to hear now that design is key to success in the modern era. But what does that even mean? We are now in a time where making things look good isn’t good enough. Aesthetics are simply a prerequisite—what really matters is impact. And to do that requires designing better systems, and in turn better experiences. This session will use dig into this shift and illustrate what it means for brands, entrepreneurs and creatives alike.
How to Breakthrough: Branding in the Digital Age
Speakers: Co-founder Alex Lirtsman and Interbrand’s Andrea Sullivan
Description: The speed and rate of change has made it increasingly challenging for brands to truly make their mark. While there is increased opportunity for brands to launch products, reach new audiences, and build awareness, there is also increased competition and complexity in doing so. It’s crucial that today’s brands can self-assess, identify opportunities, and leverage technology to breakthrough the competitive landscape. Ready Set Rocket and Interbrand have established the key areas that allow brands to stand out – brand, audience, communications, and technology – and will bring a few brands on stage to talk about their path to breaking through.
Our Polycultural Future: Reaching the New Majority
Speakers: Co-founder Alex Lirtsman and Univision’s Laura Merle
Description: Our modern American identity is currently transforming. As our population increases, it is becoming more religiously ambiguous, multicultural, and racially diverse. By the year 2050, 72.3 million Americans will be foreign-born, and 53% of the country will be minorities. A new polycultural paradigm is emerging, and is here to stay. This emerging and complex majority-minority society will impact businesses and brands in numerous ways. Univision and Ready Set Rocket will speak to this cultural transformation, and what it means for marketers. They’ll discuss the efforts brands need to take in order to succeed in our emerging polycultural America.
Marketing on the Digital Fabric
Speaker: Tech Director Gareth Price
Description: Tim Berners Lee, the creator of the web, predicts that Internet access will not be via computers but through invisible devices that make up a fabric laid on top of the world around us. Carrying a smartphone or screen around with you will seem antiquated. As audiences fragment and increasing intimacy of tech devices make interruption-based, screen-based broadcast advertising obsolete, how will we create connected experiences that tell our client’s stories to customers? A fast-paced interactive session to discuss real solutions for the future of marketing and how to tell stories over the coming device ecosystem that looks very different from screen-based computers and smartphones.