Gareth Price in AndroidGuys: The Problem and Future of App Store Optimization

October 12 2015 Press

As app stores continue to grow with the addition of new programs we need, don’t need and didn’t know we need, the algorithms determining which apps you see become increasingly complex. Last week, Ready Set Rocket’s Technical Director, Gareth Price, spoke to AndroidGuys on the challenges of App Store Optimization (ASO).


Whenever you go to the Play Store (or App Store, or Windows Store, or whatever store you use) and search for something, the store goes though multiple algorithms to determine exactly what apps to show you, and it does it so fast, you don’t even know it’s happening. But when you stop to think about it, what exactly are those algorithms searching for when they are looking for your perfect app?

I recently got the chance to talk to Gareth Price of Ready Set Rocket about App Store Optimization (ASO) and why the current system is completely broken. So open your mind tanks because I (with Gareth’s help) am about to drop some high octane knowledge on you! Let’s ride!

Read the full article here.

View Archive