According to Co-Founder and Executive Creative Director, Aaron Harvey, today’s consumers edit out the nonessential and design their schedules to support the pursuit of their passions. To target the new consumer, brands need to take advantage of technology that powers products and services that align with this lifestyle. Read more insight on 2016’s top tech trends as defined by Ready Set Rocket and our partners at Interbrand.
Driven by the need for connection and authenticity, people are clustering around shared values, resulting in a cultural landscape where demographics matter far less than affinity.
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