Direct Marketing News recently published an eBook featuring top contributors in the marketing space. “12 Ways to Bring Omnichannel Within Reach” highlights the challenges and solutions surrounding omnichannel marketing within retail. Co-founder and Chief Digital Strategist Alex Lirtsman offers up expert thoughts on analytics implementation, and our client Matthew Butlein, CEO of Freshpair.com, is also quoted.
“Focus on passing all data from all platforms back to analytics and binding it to the user. Not only will that give you a cohesive view of the customer journey, but it will also provide the insights necessary to understand your customer…”
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