Get to know the top five elements of a successful brand or corporate blog. Ready Set Rocket’s Co-founder and Chief Strategist Alex Lirtsman shares his insights in the recently published article “5 Elements of a Successful Brand or Corporate Blog” on Website Magazine.
Lirtsman has experience launching Ann Taylor’s award-winning blog “Look Both Ways” as well as creating the strategy behind Univision Communication Inc.’s Hispanic Research thought leadership section on its website.
“Blogging for blogging’s sake is costly and time consuming. It’s important to implement a strong overarching strategy and set multiple goals along the way as the blog grows and evolves. Such goals might include improving share of voice or using the blog as a lead generation tool. The strategy should include content types and themes that will resonate with the audience.”
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